About Us | Innovative Acquisitions

The Innovative Acquisitions team at a company event

Our company

Direct, face to face, and built around the customer.

We specialise in direct sales and marketing solutions designed to lift brands and get customers genuinely engaged. The approach is hands-on: measurable growth and relationships that hold.

Our model is event-based, face-to-face selling. Independent operators take products from a parent organisation and sell them directly to the customer. We have used it to widen customer bases across sports, entertainment, hospitality, charity, telecoms and merchant services.

In a saturated market, buyers have endless options and very little patience. Television, radio, print, telesales, leaflets, mailers and the internet all build awareness — but the only measure that counts is whether somebody actually bought. That is the part we own.

Where we stand

Driving results, delivering success.

We're committed to direct sales and marketing that produces something you can point at. Our growth reflects the work, the expertise and the clients who kept us on.

Acquisition success 70%

Sales growth rate 80%

Market expansion 90%

Spha Zuma, founder and CEO of Innovative Acquisitions

Founder & CEO

Leadership

Spha Zuma

Spha Zuma is a sales and marketing CEO who has reshaped how his part of the industry works — through strategy, and through an unusually hard work ethic. He has built a reputation as a respected leader in direct marketing.

At 35 he has taken Innovative Acquisitions further than most would have predicted. Under his leadership the company has grown revenue by 41% and moved into new campaigns, new markets and new regions across the country — with the continent next.

His commitment to getting it right for the customer has earned him a number of industry recognitions. He speaks regularly on sales strategy, leadership and entrepreneurship, and he mentors people trying to start something of their own.

The only measure that matters is whether the customer actually bought — everything else is noise.

Common questions

What clients usually ask first.

Yes. We build the strategy around your brand goals, your target audience and the rules of your industry, rather than dropping you into a template. The result is an approach specific to what you sell and who buys it.

Call us, email us, or send the form on the contact page. We'll talk through what you're selling and where, then come back with a sales and marketing plan built to fit.

Sports, entertainment, hospitality, charity, telecoms and merchant services, alongside B2B and corporate sales. If your product needs a person to explain it before someone will buy, the model works.

Independent sales agents that we recruit, train and develop ourselves. They represent your brand in person, and they are measured on what they close.

Our team